2019-20 SATW Foundation Lowell Thomas Travel Journalism Competition
103b Travel Coverage in General Magazines ( Travel Coverage in General Magazines)Back
Place Name: First Place Contestant Name: Yankee Entry Title: Yankee magazine Entry Credit: Mel Allen, Editor Judge Comment: Content is king at Yankee magazine. The publication delivers inviting "best of," "road trip" and "discover" narratives and completes some of them with recipes. Travel features highlight the region from various angles: for example, each review of Maine’s Magical Islands keeps the voice of the region foremost; the Fall Inclusive story uses playful artwork and quirky details to infuse warmth in a recurring topic; the Cape and Islands coverage engages with lively color and 63, no less, reasons to visit. The feeling of the magazine is of opening a treasure-trove of spot-on, useful information.
Place Name: Second Place Contestant Name: Midwest Living Entry Title: Midwest Living Entry Credit: Kylee Krizmanic, Editor-in-Chief, Trevor Meers, former Editor, Timothy Meinch, Travel Editor Judge Comment: In Midwest Living, the overall tone, strong photography and pleasing voice of its plentiful travel stories fit the personality of the region and offer a lively entrée. Stories are conversational, mirroring what the region is known for, and gives readers an idea of what’s in store. That appealing flow, far from happenstance, is created by carefully curated text, photos, design, and more. The components play well together, and readers can dream up or make an actual trip plan come to life.
Place Name: Third Place Contestant Name: Outside Entry Title: Outside Magazine Entry Credit: Christopher Keyes, Editor Judge Comment: Outside offers an exciting adventure-seeking spin on its travel coverage that showcases a connection with its readers. Features, such as “It Ain’t All About Leaf Peeping,” about the northeast U.S. offers readers details on fly-fishing, mountain biking, kayaking, hiking, complete with specific miles covered and tips to “know before you go.” “Urban Adventures,” about cities as adventure hubs, doubles as a travel to-do list. “The Best Road Trips in North America” gives readers specifics on miles for numerous activities. The publication consistently creates packages to tempt the audience.
Place Name: Honorable Mention Contestant Name: Auto Club of Southern California Entry Title: Westways Entry Credit: Elizabeth Harryman, Travel Editor, Leslie Mieko Yap, Editorial Director, Eric Van Eyke, Creative Director Judge Comment: Each issue of Westways magazine delivers travel coverage in several formats: Day Trip, Quick Escape (with several day itineraries), and feature-length. Graphic maps are often provided, and photos are appealing. Itineraries provide highlighted points to not miss, including a sidebar titled “Got More Time?” that highlights unusual attractions. Although featured travel stories end with a AAA prompt, the stories offer solid information, as well as lodging/destination contact information, directly to the reader.
